It is a widely established fact that the arts can help with a variety of mental health problems... it is also the case that both mental health issues and arts as therapy are still heavily derided throughout our society. In this series for Searchlight Arts, we take a look at some of the people working on the front line of arts therapy, as well as those who have experienced it in … [Read more...]
About Our Articles
We strive to highlight the myriad of important ways in which the arts interact with society. This includes health, business, society, marketing… and everything in between.
Birmingham: Forgotten Arts City?
In London-centric Britain most cities get mocked, derided or just plain forgotten. And poor old Birmingham manages to suffer from all three. Yet it is the second largest city in the country with an incredibly young, multicultural population and perhaps surprisingly to those not in the know, a blossoming arts scene. As part of our series on living arts on the ground, Searchlight … [Read more...]
Could Fiction be the Next Step for Marketers?
Global businesses are increasingly turning to content, and more specifically, Content Marketing, to maximise brand engagement, but do they really know what consumers want? After all, 30% of organisations surveyed in the IMN 2014 Content Marketing Survey described activities as ‘ad hoc’. Kathryn and Nick trial Outbrain’s PPC content discovery system for two weeks and discover a, … [Read more...]
Why all Creatives Battle Dickens Envy
Charles Dickens’ fantastical talents deliver a massive slap in the face for most copywriters, editors, content marketers, dramatists, journalists and authors. How could one man deliver 20,000+ high quality words a month, shift huge volumes of books, promote important social causes and still find time to walk an average of 10 miles a day around London? Kathryn and Nick have been … [Read more...]